The LEGO Firm History

The history for the LEGO company begins in 1932 the moment Ole Kirk Christiansen, a Danish carpenter, decided to take up a business providing his hardwood toys door to door in his town of Billund, Denmark. He called his start up business “Lego” — a combination of two Danish phrases, “leg godt, ” which ensured “play well. ”

In 1958, you’re able to send founder, Godtfred Kristiansen, trademarked a system intended for coupling the plastic bricks that would afterwards become generally known as PROFANO “Automatic Holding Bricks. ” The invention allowed LEGO to make more diverse and complex toys.

After that, LEGO widened the offerings and began to serve both girls and boys. It released a line of “Minifigures” in the mid-1970s that designed human data with posable arms, and in addition marketed jewelry sets with regards to young girls.

An additional expansion in 1979 saw the development of LEGO Space sets, launching astronaut minifigures, rockets and spaceships, between other popular themes. It happened in 1999, the LEGO Group entered the Star Battles market, launching pieces featuring the X-wing mma fighter and TIE UP Fighter.

While the company grew, it needed to increase its ability to launch new products quickly and efficiently. To this end, it hired management professional Jorgen Vig Knudstorp.

This individual helped the business cut down on inventory and reduce creation time. He encouraged the corporation to build relations with key toy businesses, including Goal, Wal-Mart and Toys ‘R’ Us.

This individual also introduced LEGO Suggestions, an online community where followers could upload plans for new Seglar sets they wanted to discover produced. This allowed SEGLAR to test the appeal of new strategies and gain feedback just before committing to them.

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